Alliance
Story Guide
Capture moments that inspire future students.
Every Story you post represents the Alliance community.
Let's make every Story count.
Live from the mats
Alliance Jiu-Jitsu
Section 1
Before You Record
Clean your camera lens.
A dirty lens instantly lowers video quality.
Always record vertically.
Stories should always be filmed in portrait orientation.
Use the Camera App.
Always record using your phone's camera first. Upload to Instagram afterward. Never record directly inside Instagram.
Check your lighting.
Natural light is always better. If indoors, keep lights on. Avoid dark videos.
Keep clips between 5–10 seconds.
Short clips perform much better.
Section 2
Camera Settings
Recommended Settings
- 4K
- 30 FPS
- HDR ON (if available)
- Grid ON
Touch your subject to focus before recording.
Avoid zooming digitally. Move closer instead.
Section 3
How to Film
- Move slowly
- Get close
- Capture emotions
- Keep the phone steady
- Film movement
- Record people
- Smile
- Show energy
- Capture interactions
- Shake the phone
- Film empty mats
- Zoom digitally
- Film ceilings
- Record random objects
- Walk too fast
- Cover the microphone
- Film in bad lighting
Section 4
Story Ideas
Section 5
The Perfect Story Sequence
- 1
Student walks in
- 2
Coach welcomes them
- 3
Technique demonstration
- 4
Students training
- 5
Live sparring
- 6
Happy faces
- 7
Call To Action — Come train with us!
Section 6
Record Like a Student
People don't join Alliance because of the mats.
They join because of the people.
Capture real moments.
Real smiles.
Real friendships.
Real training.
Authenticity always wins.
Section 7
Golden Rules
Vertical
Emotion
Action
Good Lighting
Clean Lens
Camera App
Slow Movement
Community First
Section 8
Good vs Bad
Good
- Bright
- Steady
- Close
- Smiling people
- Movement
- Clean framing
Bad
- Dark
- Shaky
- Far away
- Empty mats
- Random objects
- Horizontal videos
Section 9
Examples
⚠️ IMPORTANT These are example shots only. You do NOT need to capture every shot or edit them together before posting. Use them as inspiration for your Stories. Most clips should be 5–10 seconds long, and even one great clip can make an excellent Story.
Good Story Examples
Watch examples
Bad Story Examples
Watch examples
Kids Story Examples
Watch examples
Intro Class Examples
Watch examples
Community Examples
Watch examples
Belt Promotion Examples
Watch examples
These videos will be added later.
Section 10
Quick Checklist
Before posting, ask yourself:
If all answers are YES…
Post it.
FAQ
Frequently Asked
Can I record directly in the Instagram app?
No. Always record with your phone's camera app first, then upload to Instagram. This preserves quality.
How long should each clip be?
5 to 10 seconds. Short clips hold attention and perform much better.
What if the gym is poorly lit?
Turn on all overhead lights and film near natural light sources. Avoid backlighting your subject.
Should I ask people for permission before filming?
Yes. A quick heads-up keeps the community feeling respected — and gets you more authentic smiles.
Can I zoom in on a technique?
Move closer instead. Digital zoom loses quality — your feet are the best zoom lens.
"People don't remember perfect videos.
They remember how Alliance made them feel."
Every Story should make someone think:
"I want to train there."
Alliance Jiu-Jitsu
Building Champions On And Off The Mats.
Coming Soon